Google Play will start supporting more real-money gaming (RMG) apps starting June 2024 beginning in India, Mexico and Brazil. Yes, you heard right. It’s like suddenly finding out your quiet neighbor throws the wildest parties. I believe this news is a game-changer, both literally and figuratively. It totally sets everything up for what feels like it’s going to be a change in how we see social casino games.
Welcome to the Jungle
This move by Google Play means an important step to a future where the boundaries between different types of online gaming start to merge. For those of us who are involved in social casino games, this represents not only an expansion but a change. Competition will intensify and the pressure to innovate will increase. It’s like the Hunger Games for social casino app developers: there’s excitement, there’s panic, and there’s the sudden need to step up your game because the competition just got fierce.
Navigating Through a More Crowded Space
The entry of more RMG apps into Google Play, more developers will fight for visibility in a crowded market, which means the battle for user attention will be tougher. For marketers, the need to stand out in a saturated market will most likely mean rising costs in the UA strategy and push more than ever to think outside the box to maintain and retain users. As always, it’s all about understanding your users better than they understand themselves. I like to think of it as being a friendly stalker, but the kind that brings you cookies and knows exactly what games you like.
Marketers will have to rethink user acquisition and marketing strategies, being more strategic and efficient in their campaigns and paying special attention to remarketing tactics to retain the most valuable users. Remarketing strategies will be very important for getting back players who’ve started to wander off. Personalized deals, reminders, and special content will be key to get their attention again. Also, loyalty programs will have to get creative, offering more than the typical rewards to keep players interested and committed. The arrival of more RMG apps on Google Play will mark a time of more competition, but also huge opportunities. Marketers will need to use data smartly and really focus on what users want. Sure, it’s going to be tough, but it’s also full of chances for those of us ready to change and bring in new ideas.
