Category: User Acquisition

When Google Ads Met Gemini: A Love Story

So, Google has decided that what the world of marketing needs is Gemini in its Performance Max suit: they are making their asset generation available everywhere, beginning with English, and they will add more languages soon. This means Google is changing how they measure Ad Strength to give more importance to having a variety of assets and more of them than before. Gemini is Google’s shiny new AI toy, designed to make your ads more

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Google’s Casino Party: Ready, Set, Bet!

Google Play will start supporting more real-money gaming (RMG) apps starting June 2024 beginning in India, Mexico and Brazil. Yes, you heard right. It’s like suddenly finding out your quiet neighbor throws the wildest parties. I believe this news is a game-changer, both literally and figuratively. It totally sets everything up for what feels like it’s going to be a change in how we see social casino games.   Welcome to the Jungle   This

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