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Every year around June during the WWDC, since the release of the SKAdNetwork (SKAN) back in 2021, Apple announces a new version of SKAN. This year instead of the anticipated SKAN 5.0, Apple surprisingly came up with the…
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Understanding the Changes In response to the European Commission’s Digital Markets Act (DMA), Google Ads is tightening its regulations on user data. This means advertisers using Google solutions must now obtain and commu…
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