While some Advertisers have seen successes with UGC ads, others have not. And often while it has been tested, the number of variations might not have been enough to make it work. This tool, Creatify, allows you to try as many different angles as you want, but affordable. If you have not been using Creatify to create UGC-like Ads on TikTok yet, then I would highly recommend you start testing it. Creatify can be tested for free, though it shows a watermark on your video, but also comes with two other pricing packages for $27 and $135 a month without watermark.
How to Create Creatify Video
Creatify allows you to quickly create marketing videos by simply entering an AppStore URL or by uploading your own gameplay recording and descriptions. Then, pick one out of the 220 avatars in 29 languages and 80+ voices, that resonates most with your audience and play around with the sequencing of the video. Watch the video below to guide you through these steps
Create Multiple Batches in a Instance for Testing
A cool feature is the so-called ‘Batch Mode’ tool that allows you to quickly produce numerous ad variations by automatically tweaking elements like scripts, avatars, and visuals. This allows you to quickly analyse what converts best with your audience, and make data-driven optimizations, ultimately increasing your ROI.
Where Do They Perform Best?
In general UGC videos tend to perform best across several social platforms. And there’s a few reasons why it works well for mobile games, namely: it shows authenticity, relatability and the social proof they provide. We have seen the most successes on TikTok by far, but also on Instagram Reels, Facebook and YouTube shorts. While we have not tested it – it might also work on Snapchat and Twitter. But starting with Creatify is most important – that with UGC videos in general, it often requires extensive testing and therefore Meta is a good starting point. Use a Testing Methodology that allows you to test variations in bulk, with minimum spend in the beginning, until you find formats that start to exceed your best performing UGC videos.
Final Thoughts
If you haven’t yet explored Creatify for your UGC ad campaigns, now is the perfect time to start. With its easy-to-use interface, affordable pricing, and powerful batch testing features. Creatify can now also be accessed via TikTok App Center here, making it even easier for you to get started. Let us know how it performs for you or if you need help with your Creative Testing.
