
Panel: How User Acquisition is Evolving in 2025
After recovering from the mandatory ‘first-conference-of-the-year-flu’, I finally had some time to write this blogpost. Last week I had the immense pleasure of hosting a panel discussion on the future of user acquisition in gaming at PGConnects London. Joined by some of the brightest in our industry from companies like AppLovin, SplitMetrics, AppSamurai, and Almedia, we explored the biggest trends shaping UA in 2025. The conversation was filled with insightful takes on the evolving advertising