User Acquisition Archives - Apps- & Gaming Growth

Mobile Gaming Genre Insights: What’s Shaping Q1 2025

Richard Kos April 10, 2025

We took a close look at how mobile gaming changed in the first quarter of 2025 compared to last year. It’s clear the market is shifting, and not always in the ways you might expect. Overall, downloads dropped on both platforms, but revenue tells a different story—especially on iOS. Platform Performance: Android vs. iOS Android had a tougher start this year. Downloads went from 13.53 billion in Q1 2024 to 12.38 billion in Q1

Panel: How User Acquisition is Evolving in 2025

Richard Kos February 1, 2025

After recovering from the mandatory ‘first-conference-of-the-year-flu’, I finally had some time to write this blogpost. Last week I had the immense pleasure of hosting a panel discussion on the future of user acquisition in gaming at PGConnects London. Joined by some of the brightest in our industry from companies like AppLovin, SplitMetrics, AppSamurai, and Almedia, we explored the biggest trends shaping UA in 2025. The conversation was filled with insightful takes on the evolving advertising

AI & UA: Stunning Statics With Midjourney

Richard Kos September 20, 2024

In the world of game marketing, visuals are everything. To captivate players and drive conversions, your game banners need to stand out. This guide will show you how to leverage AI tools like Midjourney to craft high-quality, visually compelling game banners. Whether you’re aiming for mobile, desktop, or social media formats, we’ll cover the key aspect ratios and techniques needed to create eye-catching designs. Step 1: Get Started with Midjourney First, you’ll need to sign

User Acquisition & Product Synergy for Game Success

Richard Kos September 12, 2024

For every studio – the collaboration between User Acquisition (UA) and Product is essential to achieve success. By aligning UA strategies with product development goals, studios can create games that identify potential issues early on, meet player needs and will thrive in the market. This blog explores the UA roles in each phase of development and how UA can support product development throughout every phase. Include UA from day one It’s a common misconception that

What Makes an Alternative Webstore Worthwhile?

Richard Kos July 5, 2024

Mobile gaming companies are facing tougher times than ever, with layoffs becoming a weekly occurrence. Adding to the challenge, the EU is tightening regulations on data collection and pushing to dismantle the duopoly of Apple and Google through the Digital Markets Act. This Act aims to classify large online platforms as “gatekeepers” and ensure fair competition and contestability. The Digital Marketing Act establishes a set of clearly defined objective criteria to qualify a large online

AdAttribution Kit vs. SKAdNetwork: 3 Biggest Differences

Richard Kos June 13, 2024

Every year around June during the WWDC, since the release of the SKAdNetwork (SKAN) back in 2021, Apple announces a new version of SKAN. This year instead of the anticipated SKAN 5.0, Apple surprisingly came up with the AdAttributionKit (AAK) for iOS 17.4+. And is supposed to “help advertisers measure the success of ad campaigns while helping maintain user privacy”. It is designed to provide even more privacy than SKAN by not involving any third

Google’s User Data Regulations: A Guide for Advertisers

Richard Kos March 6, 2024

Understanding the Changes In response to the European Commission’s Digital Markets Act (DMA), Google Ads is tightening its regulations on user data. This means advertisers using Google solutions must now obtain and communicate end-user consent for data collection. Starting on the 26th of March 2024, two critical actions are required for utilizing Audience features and Ad Personalization: Obtaining Consent: This can be done either through an in-house solution or a Consent Management Platform (CMP). Advertisers

When Google Ads Met Gemini: A Love Story

Andrea Fuertes February 26, 2024

So, Google has decided that what the world of marketing needs is Gemini in its Performance Max suit: they are making their asset generation available everywhere, beginning with English, and they will add more languages soon. This means Google is changing how they measure Ad Strength to give more importance to having a variety of assets and more of them than before. Gemini is Google’s shiny new AI toy, designed to make your ads more

Google’s Casino Party: Ready, Set, Bet!

Andrea Fuertes February 19, 2024

Google Play will start supporting more real-money gaming (RMG) apps starting June 2024 beginning in India, Mexico and Brazil. Yes, you heard right. It’s like suddenly finding out your quiet neighbor throws the wildest parties. I believe this news is a game-changer, both literally and figuratively. It totally sets everything up for what feels like it’s going to be a change in how we see social casino games. Welcome to the Jungle This

Apps Gaming Growth

Category: User Acquisition