Category: Privacy

Every year around June during the WWDC, since the release of the SKAdNetwork (SKAN) back in 2021, Apple announces a new version of SKAN. This year instead of the anticipated SKAN 5.0, Apple surprisingly came up with the AdAttributionKit (AAK) for iOS 17.4+. And is supposed to “help advertisers measure the success of ad campaigns while helping maintain user privacy”. It is designed to provide even more privacy than SKAN by not involving any third

Understanding the Changes In response to the European Commission’s Digital Markets Act (DMA), Google Ads is tightening its regulations on user data. This means advertisers using Google solutions must now obtain and communicate end-user consent for data collection. Starting on the 26th of March 2024, two critical actions are required for utilizing Audience features and Ad Personalization: Obtaining Consent: This can be done either through an in-house solution or a Consent Management Platform (CMP). Advertisers