Mobile Gaming Genre Insights: What’s Shaping Q1 2025
We took a close look at how mobile gaming changed in the first quarter of 2025 compared to last year. It’s clear the market is shifting, and not always in the ways you might expect. Overall, downloads dropped on both platforms, but revenue tells a different story—especially on iOS. Platform Performance: Android vs. iOS […]
Why We Built the SCALE™ Framework
If you’re building a mobile game in a competitive category, you probably know the feeling: your team is deep in the weeds, tracking CPI, retention, ROAS — yet no one’s fully aligned on what’s working, what’s broken, or what to prioritize next. We saw this happen across the studios we work with — especially […]
Panel: How User Acquisition is Evolving in 2025
After recovering from the mandatory ‘first-conference-of-the-year-flu’, I finally had some time to write this blogpost. Last week I had the immense pleasure of hosting a panel discussion on the future of user acquisition in gaming at PGConnects London. Joined by some of the brightest in our industry from companies like AppLovin, SplitMetrics, AppSamurai, and Almedia, […]
AI & UA: Stunning Statics With Midjourney
In the world of game marketing, visuals are everything. To captivate players and drive conversions, your game banners need to stand out. This guide will show you how to leverage AI tools like Midjourney to craft high-quality, visually compelling game banners. Whether you’re aiming for mobile, desktop, or social media formats, we’ll cover the key […]
User Acquisition & Product Synergy for Game Success
For every studio – the collaboration between User Acquisition (UA) and Product is essential to achieve success. By aligning UA strategies with product development goals, studios can create games that identify potential issues early on, meet player needs and will thrive in the market. This blog explores the UA roles in each phase of development […]
Testing UGC-like Ads Never Been This Easy
While some Advertisers have seen successes with UGC ads, others have not. And often while it has been tested, the number of variations might not have been enough to make it work. This tool, Creatify, allows you to try as many different angles as you want, but affordable. If you have not been using Creatify […]
Genre Insights: Learning From the Best
The Match-3 gaming genre, characterized by its engaging puzzle mechanics, Meta-layer, and now also mini-games remain dominant in the mobile gaming industry. Popular titles such as Candy Crush Saga, Royal Match, Project Makeover, and others consistently draw massive player bases, reflecting the genre’s widespread appeal. In this post, we dive into some insightful data regarding […]
What Makes an Alternative Webstore Worthwhile?
Mobile gaming companies are facing tougher times than ever, with layoffs becoming a weekly occurrence. Adding to the challenge, the EU is tightening regulations on data collection and pushing to dismantle the duopoly of Apple and Google through the Digital Markets Act. This Act aims to classify large online platforms as “gatekeepers” and ensure fair […]
AdAttribution Kit vs. SKAdNetwork: 3 Biggest Differences
Every year around June during the WWDC, since the release of the SKAdNetwork (SKAN) back in 2021, Apple announces a new version of SKAN. This year instead of the anticipated SKAN 5.0, Apple surprisingly came up with the AdAttributionKit (AAK) for iOS 17.4+. And is supposed to “help advertisers measure the success of ad campaigns […]
Google’s User Data Regulations: A Guide for Advertisers
Understanding the Changes In response to the European Commission’s Digital Markets Act (DMA), Google Ads is tightening its regulations on user data. This means advertisers using Google solutions must now obtain and communicate end-user consent for data collection. Starting on the 26th of March 2024, two critical actions are required for utilizing Audience features and […]