"When growing mobile games, it's important to look at everything. And we do mean everything."
Familiarisation
Whether you have a hyper-casual title mainly driven by ad monetization, or a IAP heavy RPG game. First, we’ll need to get a good understanding of the user’s behavior inside the game.
Defining KPIs
What does the lifetime value of a user look like? After which payback window should the campaigns turn into profitability? These kinds of questions will help us define the KPIs for campaign success, which will be aligned with the company’s goals.
Going live
Once the strategy has been set out, then the campaigns and creatives can be created. Through data-driven decision making, both will be optimized towards the set targets.
Transparent reporting
Via the partner’s preferred communication channel, we update on campaign performance regularly. Our weekly reports provide full transparency on the progression that is being made.